The Internet is a continuously evolving media portal. Through the years, the online media has changed the landscape of information technology. Currently, there is so much going on in the Internet. There are new sub portals and new services that are being rolled out through this online media. One of the new features of the Internet, particularly of the popular and ever-reliable search engines, is what is called as ‘back link’.

What has the online media accomplished at least after more than a decade of wide usage and patronage from all segments of the society? There are many accomplishments the Internet could brag about. First, the online media has made researching an enjoyable and easy activity. Gone were the days when students and researchers need to go to a library or to libraries to be able to obtain useful information and knowledge about subjects and topics.