The pharmaceutical companies are coming in to the social networking sites such as MySpace and FaceBook and making use of the newer media forms in order to reach to the wider Australian audiences. According to the latest edition of the ‘Australian Prescriber’, the health reporter named Melissa Sweet has discussed the ways in which the internet is helping the globalisation and makes changes with the pharma marketing.

She also further gives out the examples of invoking marketing practices such as the blogs and websites in those countries where the pharmaceutical companies are not as regulated as the one in Australia in order to sell and promote the products. There have been a lot of safety concerns at the time of purchasing a prescription and free medicine samples over the internet. There are chances that the information that is conveyed on the internet comes from someone who isn’t related to medicine.

However, most of these companies hire medical practitioners in order to convey authentic information that would help them build long customer relationships. Such a practice help the companies to gather feedback and patent stories that can help them better position the products, although the customers are ensured that they aren’t the part of the marketing involvement. It is not really clear about who would be behind all the content that is generated on the internet. It is interesting the way in which these pharmaceutical companies capitalise on the social networking sites.